Follow the essence:

Essence of business is to make profit

Essence of product is customer satisfaction.

Frankness is the basis of cooperation.

Follow the law:

Follow the law of market development

Follow the law of technological progress

Follow the law of employees' cognition

Demand satisfying: 

Satisfying the demand of customers' commodity consumption

Satisfying the demand of employees' personal development

Satisfying shareholders' demand for return on investment

Product outlook: treat every piece of product with awe.

Market outlook: the market always favors enterprises with a forward-looking vision.

Talent outlook: everyone can be talent, only the best can prevail.

Development outlook: to win the future by technological innovation.