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2023-08-15
Apple has apparently scaled back its production forecast for its mixed-reality headset amid manufacturing troubles.
Also on hold: plans for a more affordable version of the $3,500 Vision Pro headset, the Financial Times (FT) reported Monday (July 3). That report, which cites multiple sources with direct knowledge of the device’s production, says that the complexity of the headset and manufacturing difficulties are behind the delays.
According to the FT, sources close to Apple and Luxshare — the company assembling the Vision Pro — said the plan is to make under 400,000 units next year, a drastic step back from a previous internal sales goal of 1 million units in the first year.
PYMNTS has contacted Apple for comment but has not yet gotten a reply.
“A lot of this is normal growing pains,” Jay Goldberg, founder of tech consultancy D/D Advisors, told the FT. “This is the most complex consumer device anyone has ever made.”
And previous work here has argued that years of hype and billions of dollars in research have not convinced the public to view augmented reality (AR) and virtual reality (VR) goggles as a viable consumer product.
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